Context
Since 2019 I have been shooting still life photography for Ca’ del Bosco through Propaganda3. A collaboration built on continuity, care and consistency, where every new product joins a visual language that is already established.
The substance of light
In glass, every reflection tells something. Light is not there to illuminate the product, but to define its volume, separate its materials and make readable the details that would otherwise stay hidden.
Two languages, one identity
Images for e-commerce favour neutrality and precision. Editorial ones look for atmosphere and presence. The language changes; the rigour with which the product is observed does not.
Beyond the bottle
The story also includes gift boxes, accessories, presentation packs and the objects that accompany the wine. Different elements, approached with the same attention to materials, proportions and visual consistency.
Details
Photography is not always about adding something. Sometimes it simply means letting light reveal what the project already holds.
Process
Every project starts from a simple question: which detail truly tells the story of this object?
The light is built to follow the surfaces without overpowering them. Some reliefs are almost invisible to the naked eye and need a very fine balance between reflection and shadow to come through naturally.
Working on these products means slowing down. Watching how the glass behaves, adjusting small details, moving the light a few millimetres until material, label and form start to talk to each other.
