Clerici corporate film and spot

Clerici's 2026 corporate film speaks to companies and banks and tells the story of the group's growth: an interview, footage from the different branches and AI-generated renderings of Italy, with animation and motion design by Davide Bracchi.

The spot presents the new bathroom furniture line and is made for social media: a room that changes its look, one gesture at a time.

A project built with the whole Propaganda3 team. Clerici is a client of Propaganda3, the agency I have worked with for many years: I led the project from within the agency.