Casa Sant'Orsola Althaia and Canti

Two films for Casa Sant'Orsola, a Fratelli Martini brand. For Althaia the story starts from the material: macro shots of the tin's reliefs, plays of light, slow motion on a black background; the lid's purpose, a label you can write on with chalk, arrives only at the end as the closing gesture. The second film is dedicated to Canti.

Concept, filming and editing are mine, developed with the Propaganda3 team.

Casa Sant'Orsola is a client of Propaganda3, the agency I have worked with for many years: I led the project from within the agency.